Ideas on running a modern practice.
Short, considered notes on patients, trust, and the parts of running a clinic that medical training doesn't cover.
Why patients research a clinic before they ever call.
The decision to visit a clinic rarely starts with a phone call anymore — it starts with a search. What patients find in those first few minutes shapes whether they call at all.
The real cost of an outdated clinic website.
It's rarely about aesthetics. An outdated site quietly signals something about the clinic behind it — before a patient has spoken to anyone.
ReputationWhat "trust" actually means for a modern clinic.
Trust used to be built one referral at a time. Today, it's built — or lost — in the moments before a patient ever sets foot inside.
OperationsOperations debt: the quiet tax on every clinic.
Small inefficiencies compound. The clinics that grow well are usually the ones that fixed the boring things first.
IndustryHealthcare is becoming a comparison market.
Patients compare clinics the way they compare anything else now. That shift changes what "good care" needs to communicate.
Inside MedisyWhy we review applications instead of accepting everyone.
Working with fewer clinics, closely, produces better outcomes than working with many, loosely. Here's why we built Medisy around that.
Patient ExperienceThe five-minute window that decides most bookings.
Most patients decide whether to book within the first few minutes of finding a clinic. What happens in that window matters more than most realize.
New insights are added regularly.
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